Lunchables are part of a healthy lunch. Just not the healthy part of the healthy lunch. A banner for their chicken nugget lunchable boasts that it's a great source of protein. What it doesn't say is that it's a great source of shit, too.
KraftFoods, makers of Lunchables are capitalizing on the time deprivation that all parents feel. Just pop it in the lunch box. No fuss, no muss. I have to admit, it's a tempting thing to do. I spend 15 minutes in the morning making my son's lunch of Almond butter and jelly sandwhich, dried fruit, carrot sticks, a piece of fresh fruit and crackers. It's tiring. I don't want to do it everyday. Coupled with the fact that Nick would love me 50% more if I gave him this shit everyday, I might be very tempted indeed. Except for the fact that I care about him and want him to grow up, not out.
Kraft is capitalizing quite well indeed: In 1996, the company celebrated the production of the one billionth LUNCHABLES® Lunch Combination. ONE BILLION OF THESE BRIGHT, COLORFUL LITTLE SHIT BOXES! Wow. Among their "healthy" concoctions are Pepperoni Pizza with BUTTERFINGER® and CAPRI SUN® Juice Drink or Cheesy Chip Nachos with Fudge Squeeze and CAPRI SUN® Juice Drink. They also have burger combinations, hot dog combinations and, as I mentioned above, a chicken dunk thing. I'd like to tell you what the nutritional info is on this, but their site only gives details for the Kraft Foods contribution to the package - not Nestle's or Capri Sun's. Their site is, in fact, quite spotty with information overall (not every product links to nutritional charts). No doubt, the sugar is through the roof and the protein is a happy accident involving some ground up chicken's feet or something.