Home from college one winter break, I took a temp job at the Otis Spunkmeyer cookie factory. We shipped dough to local retailers who then baked them and sold them fresh every day. My job was to make sure that each box of cookie dough was exactly 20 pounds. If there were more than that, I’d have to pull some frozen cookie balls out. Less than that, I’d have to put some in. One thing I noticed during my short, yet painfully boring line worker experience was that all the chocolate chip cookies had A LOT of chips in them. Otis sure didn’t skimp on the yum. I surmised that it was a quick road to bankruptcy if the word got out that you didn’t have enough chocolate chips – people would feel shortchanged.
That’s how I think readers of the new Cookie Magazine are about to feel.
Cookie is magazine put out by Conde’ Nast for rich people who’ve reproduced offspring. This from their recent direct mail piece, “Cookie will make it easy for busy but choosy parents to target the best new choices in everything from children’s fashion to furnishings, toys to travel, books to birthday parties, vitamins to vaccinations.”
When did magazines morph into buying guides? Did I miss that? I thought the deal was entertaining and/or useful content with sprinkles of advertising. Now it’s just advertising with advertising flecks, chunks of product placement, and PR frosting on top.
Do they even create magazines anymore or do they just create the concepts and have all materials due from advertisers and PR firms by some drop dead date? I am seriously asking that question.
Cookie is offering two years for $12. That’s $.50 an issue. Clearly, it’s the advertising revenue model, not the subscription revenue model at work here. The push model. The shit model. It’s free all-you-can-eat vanilla wafers. Come one, come all. Send no money now. Don’t delay, P.S., P.P.S., etc, etc.