« Making An Ad, Then Lying About It | Main | And Now A Message From The, Er, President »

May 18, 2006

Run It By Legal!

Torturechamber Once or twice a month, I have something I've written that has to go by legal. They remove everything that *might* get us sent to court. Sounds fine. But depending on how you look at it, pretty much anything you say could get you in trouble with someone when you're a multi-billion dollar company. Anybody can sue you. Even easier is to threaten to sue. Put a law firm's letterhead on your complaint and everyone runs around with their heads chopped off.
 
  In essence, that means the legal department's feedback can be dependent on a number of things:
  1) How edgy they're feeling that day.
  2) How attacked they are feeling.
  3) Something they read recently about a brand that got attacked for something.
  4) Whether they are sexually frustrated.
  5) Whether they forgot their anti-depressants.
  6) How much litigation work has recently crossed their desk.
 
Brands suffer when legal departments surgically remove any minor risk that has been carefully crafted to add color, dimension, and power to the brand. Risk is usually good for branding. But the bean counters that run big companies hate risk, hence, they pay lawyers to reduce it for them. But if they only knew that, from a monetary standpoint, a more powerful brand is worth the risk.
 
  Marketers, for some reason, never push back on the lawyers.
 
No risk. No bling, baby. Push back on the lawyers, and the brand will be healthier for it. Make them earn their six figures. You'll lose the arguement. But maybe, just maybe, they will try to minimize the risk of having to talk to you in the future.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cb01f53ef00e55078d4ea8834

Listed below are links to weblogs that reference Run It By Legal!:

Comments

Hi and Welcome

  • As Americans we are bathing in bullshit every single day. It's unavoidable. So, if we can't avoid it, we might as well come to understand it. This is a group exercise, so if you'd like to point something out to us, by all means, do.

SEARCH

Email Subscription



  • Powered by FeedBlitz

Red/Blue/You

Photo Funnies

  • 210399802_60bde7966e
    The Internet's Largest Collection Of Visuals That Make Me Laugh

Awards

  • My site was nominated for Most Obnoxious Blogger!

Add This Stumble

del.icio.us/toddanthonydirect

Quotes Of The Week

  • "Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one." Charles MacKay
  • "I’m completely in favor of the separation of Church and State. My idea is that these two institutions screw us up enough on their own, so both of them together is certain death." George Carlin 1937-2008 R.I.P.
  • The political spectrum has become monochromatic --BSO

T-Shirt Emporium

  • Bobby Gropes Dorthy
    Shirts you can buy

Related

Our Link Sharing Friends