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March 15, 2007

A Viral Marketing Primer


(found via Netzkobolde, a blog I recommend by the way)

This video does a pretty good job at explaining the need for viral marketing. But it's a bit like preaching to the converted. Everyone wants viral, but few know how to get it. Lots of people think they know how to do viral, but few things actually are viral. It's a tricky game and I have none of the answers.  If you have some of the answers, please spread them around my comment section. ;-)

Here's how Chipolte does it (via Brand Autopsy): Good burritos, sometimes free.

Posted by Todd on March 15, 2007 at 02:00 PM in Advice To Clients |

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