America has a weight problem. It's tried diets. It's tried exercise. It's even tried lawsuits. Nothing has worked. So now it's set to exercise a little consumer pressure on providers of drinkable, brilliantly-marketed sugar.
That's right, soda.
In response to the expanding obesity problem, consumer groups are set to announce an international campaign to start treating soda the same way other unhealthy consumables are treated in the world.
Here's what else they're asking for:
- No selling and marketing to kids.
- Stop funding health education programs that put your brands logo on their collateral.
- Make high sugar products in smaller bottles or cans or boxes or whatever you're using to package your crap.
- Pay a VAT tax to help fund government run health programs.
According to the National Health and Nutrition Examination Survey, Carbonated soft drinks provide about 7% of the total calories consumed in the average American’s diet, making them Americans’ single most-consumed "food". Not surprisingly, the figures for American teenagers are even higher. In 1999-2000, carbonated soft drinks and fruit drinks/ades totaled 13% of teenagers’ calories.
Get the fuck out.
Health education, I imagine, might resemble this hardball quiz over at the CDC about how to be a bone-smart teenager. Question 2:
Your best friend's mom — says "ok" to a sleepover party, but only with a healthy party menu. With bone health in mind, you suggest....
- Fried chicken.
- Potato chips and more potato chips.
- Bok choy and tofu — feast on Chinese or Japanese food.
- Forget it — a sleepover with healthy food is lame
Good golly, that is a stumper. Usually I try to play the elimination game and narrow it down to two. But...wow...all four of these seem like totally viable solutions to this little dilemma. I don't know where to start. It's like the LSAT all over again.