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So much of the advertising that goes into technology is utter crap. In fact, clients and agencies tend to forget at some point what the product actually does delivery as they get all wrapped up in the promises that it makes and how to bring those to life. At some point, it almost doesn't matter to them what the product actually does as long as they can make great ads and move boxes.
I was talking to a production house about some ads they were doing for a new Sprint phone that was being positioned as an "iPhone killer." The product, in fact, was not as good as an iPhone on iPhone's worst day. But whatev's. That was the strategy and the agency was sticking to it. It's a lot like what these two chaps are doing in this humorous Man Stroke Woman skit. Just pretending.
Posted by Todd on September 23, 2008 at 01:38 PM in Ad Critique | Permalink
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