Here's a synopsis of what to expect for 2009
Summary: Two words: Fuck frills. Frills are way too frilly. Too 2007. Businesses that appeal to the rational side of consumers will do ok. Businesses that are unable to make the switch from "ain't this cool," marketing to "you really totally need this...and here's why," marketing will be blown asunder.
- Green products have the advantage, but only if priced competitively.
- Wireless devices will continue to expand as technology allows them to be media delivery systems.
- National brands will offer innovation to win back store brand business. But they will more often fail than succeed.
- Cinema admissions will increase fueled by growing availability of 3D movies and theatres. They do, after all, need distractions during this difficult times.
- Growth of organics will slow dramatically, mainly because consumers don't really know why they were buying them beyond merely seeming more healthy.
- Cash will be king, anyone trying to charge a regular monthly (subscription) fee through charging a person's credit card will take big hit.
- Text messaging will go totally mainstream.
- Restaurants will fail in huge numbers.
- Coupon redemptions will rise.
- Cooking from scratch will make a comeback. Taking your lunch to work will also be big.
- Online activity will continue to explode. Online advertising will be hit less hard than traditional.
- Next-generation gaming consoles will continue to gain traction.
- Used book sales will increase.
- Obama will shatter the lefts expectations of him by March.