I work in the video game field and I know its power over the human psyche. It's engagement factor, especially with today's graphics and game engines is as high as it gets outside of reality. But for kids it's completely, 100% immersive. So watching the faces on these children ages 9 to 16 while they play video games doesn't surprise me. But it still manages to disturb me. For added effect the makers of this video threw in some 9 year old boy telling us in his monotone matter of fact way exactly what you're supposed to do in the video game to win, "Well, you have to kill the guy and then you get his mansion."