I've got swine flu on my mind these days and you want to know why? Because the media put it there. It's not because of the dead people. After all, far fewer people have died from swine flu than died of the regular puke your guts out flu (60,000 a year in the US). Further, the only place it seems to be presenting itself as a deadly flu is in Mexico. And I hate to point this out, but the health care system in Mexico ranks just above witch-doctor-with-a-buck-knife on the quality meter.
And how did this flu get that name anyway. Swine. Seems a little uppity for a virus. I suppose the term influenza wasn't exotic enough.
Wherever the name came from one thing is for sure, the Israelis are very unhappy about it. Their religion, they say, prevents the consumption of pork. Except, you don't get this flu by consuming pork. Hence, I'm not sure how this ties in. Swine Flu is so named because it contains genetic material from a pig. In which case getting the Swine Flu for a Jew or Muslim might be like getting closer to God.
Maybe the Israeli health official who officially complained was just looking for a little media time all to himself. He suggested "Mexican Flu," instead, which, I'm sure, would thrill the Mexicans. "Oh Gee thanks Amigo. It's not enough that we're dying down here, now you want to name the fucking cause of death after us." Can you imagine someone suggesting the "Jewish Flu?"
The World Health Organization stepped in and suggested the "North American Flu Epidemic." Praise Allah. Now that we've got the new name figured out, let's decide what the logo is going to be. Should this new flu have a color palette and a style guide?
Someone get that guy over there a bucket, I think he's going to hurl.
The real question is, are any big names Twittering about the Swine Flu? Or better yet, does this flu have their own Twitter page? Have you thought about YouTube and MySpace and Facebook? Everyone knows you simply can't create a proper panic without some kind of social media outlet. What would Ashton Kutcher say?!!!
I think the Swine Flu should also start thinking about accessorizing. Gas masks are a good way to start. You should completely toss out the regular old military-issue gas masks. What you really need to do is tie into the styles of the day. Get some decent colors. Shit, if I have to cover my face with something, I'd like for it to at least match my outfit...and I don't mean black matches everything kind of matching. I mean thoughtful matching. Pinks, greens, yellows. It's Spring for heavens sakes. Chop chop.