BNET has a roundup of the most despicable advertisements of this entire year and here they are:
10. Red House Furniture: "Where White People and Black People buy furniture." Actually pretty funny in a mostly unintended sort of way. How they thought it would sell furniture is beyond me.
9. Boost Mobile: Mrs. "Claus Screws Frosty the Snowman." Also pretty funny. With most of the nation's politicians, athletes, and Hollywood celebs cheating on their spouses, I fail to see why a claymation version of Mrs. Claus bopping Frosty is all that offensive. At least she does admit that it is wrong.
8. Volvo: "Vampires drive them. They also drive motorcycles, but don't think about that." Another movie tie-in ad that the business people thought would be a good idea because it seems smart, but that never actually made sense, you know, in REALITY. I actually pity the creatives that had to do this because, well, I pity myself when I have to do it.
7. Jamison Beer. "Ho White and the 7 Dwarves" Pictured here. I actually think it's kinda funny and I appreciate the juvenile humor. The BNET writer didn't like it. But then, I doubt he's in the target demo of immature 15-year-old-at-heart guy guys who never liked the story Snow White in the first place.
6. Miracle Whip. "Don't Be So Mayo. Be hip and trendy like these paid actors doing weird things in a cheeky way." It's hard to put your finger on what's wrong with this ad that's trying so desperately hard to make their sandwich spread fit right in with their wrongheaded perception of "young people" cultural norms. I don't know what it is, just rubs me the wrong way.
5. Palm Pre: "Tamara Hope Pretends To Reflect on Juggling as a metaphor for multi-tasking." Sometimes so many things irk you about an ad that it's hard to parse out exactly what they all are. Was it the overly sentimental tone that she uses? Is it the fact that I waited all that time to find out that she's employing a hackneyed metaphor? Is it that her eyes are telling me that she has a really good story for me, but her eyes lied? It could be all of these things and the music that just piled on the over-try.
4) General Motors: "We're reinventing ourselves because obviously the old "ourselves" was bloated, inefficient, and lazy. Oh, and unprofitable." So I actually thought this ad was pretty well done. It was obviously inexpensive to make, so that fits with a bankrupt company advertising in the first place. The V/O was nice, the writing was fine, the music worked, and the clips they chose were active and upbeat.
3) Ralph Lauren: "Filippa Hamilton as deathcamp survivor with rad clothes."A print ad that actually got posted to the site "photoshipdisasters.blogspot.com." She reminds me of someone though. She reminds me of the blond assistant to the evil mastermind in The Incredibles. She also reminds me of licorice rope and eels.
2) World Wildlife Fund: "Let's employ the World Trade Center attacks to get people off their asses to save the animals." Sounds like a bad idea to me. But I wouldn't know since DM9DDB Brasil removed the YouTube video. Bummer. Instead, I give you this nice video of that famous graduation speech set to lounge music.
1) Virgin Mobile: "Case of the disembodied mouth." The woman puts her cell phone down and her mouth gets detached from her face and continues the conversation with her mom. I actually liked this ad. Kinda. It's trippy. But I wonder where the girl went.