The name of the game is "On The Rain-Slick Precipice of Darkness" and it's based on the popular, thrice-weekly webcomic named Penny Arcade. It's an interesting sub-culture, this Penny Arcade, where ...apparently.... saying the opposite of what you really think is considered funny and/or poignant. That's why these ads are talking about how horrible their new game is. Because they really think the game is awesome. It's an inside joke.
It makes sense to market the game to your base. But to the exclusion of everyone else?
Here's a little snippet of the game review from Jason O. at GameSpot:
Fans of the popular Web comic Penny Arcade know it to be many things: smart, vulgar, irreverent, vulgar, witty, vulgar, and so on. Those elements are certainly on display in Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness Episode One, a graphical adventure game that features Gabe and Tycho from the comic strip, along with other characters. What’s not so familiar, though, is the setting, an alternate 1920s universe where suburbia, pre-Great Depression America, a lot of weirdness comes together. With the game due out in the second quarter of this year, we got a chance recently to watch an extensive play session that showed everything from character creation to combat to the first boss fight. What we saw will appeal to Penny Arcade fans, however its colorful style and even more colorful humor may strike a chord with those who haven’t read the strip.
Sounds like maybe a good game for anyone with a sense of humor.