I've been thinking a lot about check-box marketing lately. Basically, it's marketers who use their influence to get things done - a lot of things done- without investing in a process that would involve doing good quality work and supporting the brand in a meaningful way. They cross a lot of items off their to-do list and wind up actually not doing much for anything.
When I think about where I want to work next, I find myself abhorrent to the though of working with check-box marketers (check-box anything, really). Because while I admire the "get it done" attitude, I find that at the end of the day it bankrupted everyone involved (including the brand). You didn't do anything truly worth doing. You didn't learn anything truly worth learning. People are not left with anything to display to future employers (or even to themselves) that they were particularly proud of. Some of the things they may have done in a situation might have been excellent given the circumstances - poor brief, no time, no money, etc.. But they would not be judged favorably outside of the environment in which they were created.
So I am going to use the next job to double down on quality and really do only excellent work.
Yeah, right. I hear you say. Dream on.