How about Phillip Morris and Value Jet?
Yeah. Well, if you are a brand and you have fucked up beyond belief - totally abandoned the morals of the society in which you are trying to survive - then you can just pick a new name and start over.
Presto change-o. I am now Galaxium Corp.
From The Tennessean ..
In coming weeks, a new sign that emphasizes the initials of the unit, American General Life and Accident Insurance, will replace the one outside of its Brentwood-area headquarters that read "AIG American General" until the parent's name was covered up this week.
"Moving to a brand that the company built its reputation on and that doesn't immediately bring to mind AIG certainly helps with new business sales," she said.
It's not cheap, by any means. But it's cheaper than sticking with the label of being a total fuck up and a liar. Thing is, you don't get to run off to Mexico and start a new life. You just change your name, change your look, and walk right back into the same cocktail party where you threw up on the host and then tried to sleep with his wife.
And this is exactly what AIG is about to do. They are too big to fail and they are flush with new money from the government. But they're name is shit because they are having an orgy with the bail out money. The name AIG simply is not a viable identity for them anymore. So they're going to change their name and hope thaat everyone will not be able to make the mental step necessary to tie their new name to their old misdeeds. And it might just work. Then again, it might not.
Let's not let them get away with that.